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Oriflame Make Up

Our Swedish View

As we’re from Sweden, we have a different view on beauty and the products we create. We have always considered the combination of nature and science to be an important part of how we do things and to offer people safe, reliable and effective products. This is what we’ve built our reputation upon.

Inspired by Nature

Our Swedish nature has always played an important role for us. The plants that thrive and survive in our harsh Nordic climate have always inspired us and we were amongst the first in the world to create cosmetics with natural extracts such as birch sap extract, decades before other brands started doing so.

Today, we continue to turn to natural ingredients, whether we are working with plant stem cells in our clinically proven premium skin care or using natural exfoliants in our rinse-off products. In fact, all of our extracts are sourced from nature and our cosmetic ingredients all undergo our rigorous Eco-Ethical Screening to assess their source, safety and quality. So, we ensure it’s good for you and doesn’t harm the planet either.

Powered by Science

With more than 50 years of experience, we deliver high quality, high-performance products, created with cutting edge science and through dedicated and often groundbreaking research. Our scientists and technical experts at our state-of-the-art Research and Development facilities are constantly striving for better solutions and technologies in order to create innovative products that deliver on their promise, while being respectful of you and of nature. Our patented cosmetic technologies and first in the world innovations are often complemented with clinically proven product performance tests.

Oriflame Product Standards (Responsible Ingredients)

Creating high quality and effective products is not enough for us. We also work hard to ensure that our cosmetic products’ ingredients are sourced and used in a way that is respectful of nature and good for you. This means that all our ingredients live up to the following standards and requirements:


Eco-Ethical Screening

All our ingredients undergo our exclusive screening process to assess their source, quality, and safety. So you can be sure that all of our great products are not only safe to use, but created in a responsible way. We never use ingredients from endangered sources.


Natural Extracts

We believe in the power and purity of nature. That’s why we only use natural extracts, never synthetic ones.



Natural Exfoliants

All our scrub products contain only natural origin exfoliants, such as almond shells, fruit seeds and olive stones. Better for you and better for our oceans!

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